Founded by Robert Fuhrer in 1981, Nextoy brings extensive experience and professionalism to every idea. We customize our support to the individual needs and concerns of our partners.

While you were playing in your toy box, young Robert Fuhrer was thinking, “Hmm, how could I market these things better?”

Considered one of the world's top toy industry experts, Robert founded Nextoy LLC in 1981. Ever since, Nextoy has been connecting original toy and game ideas with the companies that market them. The company is regarded as product-placement specialists for toys and games, publishing, and gifts and novelties. Nextoy’s partners list includes Hasbro, Mattel, Spin Master, Goliath, The New York Times, Reader’s Digest, Gakken, Kawada and many others.  Classic Nextoy products include Crocodile Dentist, Gator Golf, KenKen® and iTop.

On a business trip to Japan to 2007, Robert became fascinated with an unknown math-and-logic puzzle. So he set up KenKen Puzzles LLC and markets the popular KenKen puzzle worldwide with a popular website, mobile apps, books, and syndicated publications.

Bob received a BA from Syracuse University ‘77, and is a long-time resident of Chappaqua, NY where he lives with his wife, Judy.  They have 3 children.

• Recipient of the I.D.I.O.T. (International Designer & Inventor of Toys) award.

• TIME Magazine’s “Most Amazing Inventions” selection.

• TOTY (Toy of the Year) 3x nominee for Most Innovative Toy of the Year.

• Toy Industry of America, Caring For Children Award

• Mojo Nation “Top 100 most Influential Figures Working In Toy and Game Design”

• Board Member, People Of Play (POP)

• Board Member, Make-A-Wish Foundation of the Hudson Valley

• Board Director, Evan's Team

• Board Member, Ping Pong Parkinson