01 · INVENTION
Find the magic.
We create and develop original concepts with clear play value, meaningful differentiation and the potential to become lasting products.
Independent toy invention studio · Since 1981
We know how play gets made.
Nextoy brings invention, development, manufacturing and licensing together—giving original ideas a credible path from prototype to market.
1981
Established
Established
Worldwide
Industry network
Industry network
98
Products in the public archive
Products in the public archive
2024
TAGIE Toy Innovator of the Year
TAGIE Toy Innovator of the Year
What we do
One studio.
Three disciplines.
The strongest products come from treating creativity, production and placement as one connected process.
02 · MANUFACTURING
Make it real.
Through relationships with leading toy and game factories, we help turn functional ideas into products that can be engineered, produced and brought to market.
03 · LICENSING
Find the right home.
Longstanding relationships with global companies, inventors and creative groups help us connect the right concept with the right commercial partner.
Built on experience
Serious about play.
The judgment to know what works. The imagination to keep asking what could.
Founded by Robert Fuhrer in 1981 and now working alongside his son Alex, Nextoy brings inventors, designers, engineers, factories and global toy companies together. Every collaboration is shaped around the product, the partner and the opportunity.
FounderRobert Fuhrer
Second generationAlex Fuhrer
ApproachSelective + hands-on
How we work
Built around the idea—not a formula.
Nextoy is intentionally selective. We focus our time, relationships and development experience where we believe there is a genuine reason to play—and a credible path to market.
01
Originality first. A memorable product needs a compelling play pattern or meaningful proprietary advantage.
02
Real collaboration. The best outcome comes from honest feedback and the willingness to develop an idea thoughtfully.
03
The right fit. Success is not about sending every idea everywhere; it is about connecting the right product with the right partner.
Start the right conversation
Good ideas deserve the right next move.
Toy companies, manufacturers and professional inventors come to Nextoy for different reasons. We’ll help you start in the right place.