Independent toy invention studio · Since 1981
Seriously good at play.
Original ideas. Proven play. A worldwide network that connects standout inventions with the companies that bring them to life.
2024 TAGIE
TOY INNOVATOR
OF THE YEAR
TOY INNOVATOR
OF THE YEAR
Ideas made iconic.Crocodile DentistGator GolfKenKenPower SaberSpirograph Animator
Trusted by leading names in play and publishing
HasbroMattelSpin MasterGoliathThe New York Times
Inside the ideas
Where does the fun come from?
Meet Robert Fuhrer and discover the thinking behind Crocodile Dentist, Gator Golf, KenKen, Power Saber and more than four decades of play.
Watch the Nextoy story · YouTubeSelected inventions
New ideas. Same instinct for play.
Recent launches meet enduring Nextoy originals—a focused selection of ideas with unmistakable play appeal.
Recognition
A new kind of saber. A major industry honor.
Power Saber earned Robert Fuhrer the 2024 TAGIE Toy Innovator of the Year award—another chapter in more than four decades of invention.
An icon you can play
Choose wisely.
Pick a bottom tooth—one is sore, and it makes the croc chomp.
Sound starts when you play · mute anytime
A playful digital tribute to the enduring Nextoy classic.
How Nextoy works
From bright idea to real-world play.
01 · DISCOVER
Find the magic.
We identify original ideas with a clear, compelling play pattern and the potential to stand out.
02 · DEVELOP
Make it irresistible.
Our global network helps shape concepts around function, presentation and market opportunity.
03 · CONNECT
Meet the right partner.
We introduce developed ideas to leading toy, game and publishing companies around the world.
Nextoy = New Exciting Toys
Experience without the old playbook.
Four decades of industry knowledge. The curiosity to keep inventing what comes next.
Founded by Robert Fuhrer in 1981 and now working alongside his son Alex, Nextoy brings inventors, designers, engineers, factories and global toy companies together.
Established1981
Public archive98 products
NetworkWorldwide
Let’s make something people remember
Good ideas deserve the right next move.
Whether you’re looking for your next product or the right home for an invention, start here.